| Small Business Center
Getting the Most Out of Your Website
Part 4: The Power to Sell
You’ve got your site up and running and looking great. You’ve enabled your eCommerce functions and made your site user-friendly to encourage visitors to buy. You’re ready to go.
Now that you’ve taken care of the basics, it’s time to start thinking of your website as an actual virtual store where customers go to shop. And, like any store, online or brick-and-mortar, you want to set things up so that customers can shop easily and conveniently.
In other words: It’s time to make sales! And you’re in luck — Aplus.Net offers a wide variety of tools designed to do just that. We have an entire suite of services and products designed to help you close deals, ranging from real-time sales tools to mass mailing tools. Many of them are even included free in your hosting plan!
Aplus.Net’s Five Pillars of Online Success divides these tools into two categories: Customer Getters and Customer Keepers.
Customer Getters
Live Chat (CRM Chat)
The power to close sales instantly. The convenience for customers to get the help they need immediately. Aplus.Net’s CRM Chat is a real-time communication tool that gives you all this, and more. With Live Chat, it’s never been easier or more cost-effective to keep in touch with the people who visit your website. Visitors can see when operators are online or offline, and they can even leave a message with their email address if they visit after-hours.
Price:Starting at just $29 per month
Check it out!
Push To Talk
With the click of a button, your website visitors can speak to you via the phone in real-time — wherever you are! Studies have shown that Push To Talk can increase revenue. It makes sense: If customers can get instant answers to questions they have about your products, they’re less likely to browse over to a competitor’s site. In other words, by supplying instant phone support, you retain more customers and fight abandonment.
Not only is Push to Talk easy for your customers, it’s also easy for you to set up! Upon entering your phone number, our system will generate the necessary HTML to be added to your webpage. Then, with just a few simple clicks, you’ll be ready to start taking calls. Push to Talk is a fully hosted service that requires no additional hardware or software.
Price: $10 per month
Check it out!
Customer Keepers
Mailing List
Create and manage mailing lists to better reach your customers. This tool gives you the power to create several different mailing groups (each with specific member groups and topics) and increase sales by informing your customer base of special offers and products. The mailing list is also very useful for newsletters and customer letters. It’s easy to install, and no technical expertise is necessary.
Price: FREE with your Aplus.Net hosting plan!
Check it out!
Form Mail
If you want your site to appear professional (and therefore trustworthy to the discerning consumer), it’s a good idea to put contact information on your website. Even if it’s not necessary to sell, customers can be put off by a website that is vague about where it’s actually located and who’s actually running the show.
Unfortunately, when you put a contact email address on your website, you’re leaving yourself wide open to tons of annoying spam. That’s why Aplus.Net’s Form Mail tool lets you add contact info that’s absolutely spam-proof, making your email address invisible to spammers. The form can also include fields such as street address or phone numbers to assist your sales and marketing efforts. And it’s easy to create: Just tell us what fields you want in your form, and we’ll do the rest.
Price: FREE with your Aplus.Net hosting plan! (NOTE: $60 set-up fee applies)
Check it out!
Customer Survey
Can you afford to ignore your customers’ feedback? Create surveys to get feedback about your products and services with Aplus.Net’s Customer Survey tool. Remember, gathering info from customers is a great way to help make future business decisions that make the customer experience with your website as easy as possible—and that’s the best way to facilitate sales. This tool also helps you stay in touch with customers and be more responsive to their needs. In other words: The more you understand about your customer, the better your sales relationship will be.
Price: FREE with your Aplus.Net hosting plan! (NOTE: $99 set-up fee applies)
Check it out!
This is just the beginning. If you’re really serious about powerful online selling, you’ll want an Aplus.Net eCommerce hosting plan. With those plans come a whole expanded range of selling power. We’ll detail these plans and their tools in next month’s Small Business Center. Stay tuned!
Interested in learning more about our sales tools? Call an Aplus.Net sales professional at 877-275-8763 today or visit www.aplus.net to learn more.
Back to top
|