Your own domain name

One of the decisions you have to make when setting up a website is whether or not to get your own domain name.

The most frequent objection we hear about having a 'virtual domain' is that it's an unnecessary expense. And yes, it does cost you a little more money to get a domain name.

Your extra costs will be:

1. Registering a domain with InterNIC is $100.
2. If your ISP submits your registration forms you'll probably be charged from $25 to $100 for their time and effort in setting up the domain.
3. Some ISPs charge more money per month to host virtual domains.

In short, it could cost you an extra $200, plus possible higher hosting fees, to get a domain name. Compare that to the total cost of having a website created and marketing it, and that's a very small additional expense.

What are the benefits?

As the Internet gains users, the professionalism of your website become more important. Would you name your business "Susan's subdivision of the Bob Company"? No. So why be www.somebody-else.com/~your-company?

In addition, if you want to advertise your website in brochures, your letterhead, business cards, or other forms of advertising, your website address needs to be easy to remember. A certain percentage of your hit traffic will come through search engines and other links where the user doesn't have to type anything, but if you want people to be able to just sit down at their browser and go straight to your website, a domain name makes the job easier for them.