iPhone Raising Bar for Smartphones

Of all the iPhone’s features, none had reviewers gushing more than its Internet browser. It was the first cellphone browser that promised something resembling the experience of surfing the Internet on a PC. Santa helped deliver on that promise.

On Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device, according to internal Google data made available to The New York Times. A few days later, iPhone traffic to Google fell below that of devices powered by the Nokia-backed Symbian operating system but remained higher than traffic from any other type of cellphone.

So begins a story in today’s New York Times (read “Google Sees Surge in iPhone Traffic” by Miguel Helft) chronicling a somewhat unexpected boost in the iPhone’s cachet.

The data is striking because the iPhone, an Apple product, accounts for just 2 percent of smartphones worldwide, according to IDC, a market research firm. Phones powered by Symbian make up 63 percent of the worldwide smartphone market, while those powered by Microsoft’s Windows Mobile have 11 percent and those running the BlackBerry system have 10 percent. …

Other companies confirmed the trends, if not the specific data, observed by Google. Yahoo, for instance, said iPhones accounted for a disproportionate amount of its mobile traffic. And AdMob, a firm that shows billions of ads on mobile Web sites every month, said it saw traffic from iPhones surge drastically around Christmas.

“Consumers are going to demand Internet browsers” as good as Apple’s, said Vic Gundotra, a Google vice president who oversees mobile products.

Mr. Gundotra said Web browsers as capable as the iPhone’s could also prove a boon for developers of mobile software, who have long struggled to adapt their programs to different types of phones. As it does on the PC, he said, the browser could provide a more homogeneous “layer” for programmers.

What do you think? Are you surprised by this info? Will the iPhone turn out to be revolutionary, after all? After all of last year’s hype, it’s hard to get a clear idea on just what effect the device will have on consumer technology. But stories like this make it clear that its impact is still growing, and has yet to be fully felt.

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