Did you see Google’s favicon? It’s such a small change but I think it’s important. I spent a good couple of minutes trying to find the right tab–I couldn’t find it because of a change to a very small image from a section of the browser I hardly every look at. You never realize how much these small things really incorporate into your overall web image. I’m amazed that such a small detail can prove to be so important to such a huge audience.

So why the change? What’s the point? Is there something coming? I can’t imagine such a departure from the branding just being nothing. What do you think? Do you have a favicon for your website? How’d you decide what it should be? What comments have you had?