Inspired no doubt by this week’s news that Yahoo’s CEO is stepping down — and the uncharacteristic jump in stock value that greeted the news — Channel Web today published a very informative summary of the recent tribulations of Yahoo. (more…)
According to search engine marketing blogger Mark Jackson, Google’s quest to personalize search engine results will mean the death of the ranking report — possibly as soon as next year. (more…)
BtoB Online, an Internet magazine aimed at online marketing professionals, published a story today outlining a study that finds that “transactional e-mail” — standard, non-sales-oriented messages to customers like order confirmations and service-related messages — are an often overlooked opportunity to get your customers to expand their relationship with your business. (more…)
Yahoo, who has already turned down a number of buy-out offers from Microsoft this year, has reportedly changed its tune after last week’s implosion of the search ad partnership deal it had hoped to make with Google.
Today, despite earlier eleventh-hour attempts to adjust the deal to make it work, Google walked away from its proposed search ad partnership deal with Yahoo.