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California’s American Chronicle online magazine recently ran a very informative article outlining an often-overlooked way to drive traffic to your website: Writing articles for other sites, and linking the content back to your own. It’s a win-win strategy for both parties — you get traffic, and the other website gets fresh and unique content. Indeed, this is a a growing trend in an online landscape where original content is becoming an increasingly valuable commodity.

” … [A]rticle writing is one of those powerful ways to drive targeted traffic to your website,” writes B. Hopkins in an article for the paper dated September 27, 2008.

One way of getting traffic to your website is to write articles for other people’s websites. Not for blogs or websites where there are already a number of other writers, but a website where you are the only other person to supply content. This technique may not be as difficult as you might think because most website owners are struggling to keep their site fresh and if you provide the solution to their problem of having fresh quality content, many website owners will jump at the offer. This strategy sets you apart because you can now get links back to your website without competing with other web site owners. You also stand out more in the eyes of the visitors to the website you are writing for so when they come to your website, they are more interested in what you have to offer. This strategy does require original articles that are written by you and are of good quality because it will be a tough sell to get someone else to put your crappy spam on their website.

,,, You can also use your articles as part of an auto-responder series to continue to drive traffic back to your website. If you write a series of articles on the same topic or in the same niche, you can put one article per message in the auto-responder series. Your message would include a compelling call to action after the article to send the reader back to your website. This method works very well to build trust with your readers, who will then be more willing to buy from you because they now feel like they can relate to you.

Read “The Overlooked Ways Of How Article Writing Can Drive More Traffic To Your Website” here.