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Defining your target audience will give us a clearer understanding of who you are trying to sell to. You should include any relevant information such as age range or geographic location that could help us more accurately target your customers. For example, www.rodeo-rodeo.com sells fashion cowboy boots. A useful target market description for this business would be "mid to upper-class individuals focused on western fashion; primarily women". Describing your target market as "rich people" or "everyone", will not help us drive more customers to your site.
