Use this press release template as a guide to create your own high-impact press release and ensure your news gets noticed. Connect with media. Expand your reach. And increase your online visibility.
Press Release Parts |
Press Release Details |
|---|---|
| FOR IMMEDIATE RELEASE: | Always include this at the top |
| Title (example: XYZ Company Introduces New Internet Widget to Maximize Sales) | Your headline needs to "grab the attention" of the editor. It should appear in bold type and a font that's larger than the body text. Don't put it in all caps - use mixed case and keep to around 80 characters. |
| Subtitle (example: Innovative Web 2.0 application designed to increase the online visibility of products and services in today's tough economic climate.) | The summary paragraph is your synopsis of the news, elaborating on the headline in one or two sentences. |
| City, State, Date (example: Kansas City, Missouri, January 1, 2009) --Grab your reader's attention with the lead sentence and briefly summarize the entire press release first. Be sure to answer the 5 "W's" (who, what, when, where, why) and how. Re-state and summarize your key points here. Also include quick links to your site to reinforce the name and location of your Web address like this: http://www.xyzcompany.com. |
This is the introductory paragraph. It should be clear and concise. Your lead sentence should contain the most important information. A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. Use the active, not passive voice. Try to limit your text to 5 or 6 paragraphs total - and keep it all on one page if possible. |
| "This provides another opportunity to emphasize the benefits or unique selling points of a new product, service or other development," says John Smith, CEO and founder of XYZ Company. | Use quotes from key execs, customers or subject matter experts. |
| About XYZ Company: This final paragraph includes a brief description or "boilerplate," about your company, products and services, along with history and awards |
Brief company backgrounder or "boilerplate". |
| Contact: Mary Smith, Director of Marketing XYZ Company 555-555-1212 http://www.xyzcompany.com |
Include preferred contact person who can answer questions or provide additional information. |
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Create Technorati tags for your release |
| Bookmark - Del.icio.us Furl It Technorati Ask MyWeb Propeller Live Bookmarks Newsvine TailRank Reddit Slashdot Digg Stumbleupon Google Bookmarks Sphere Blink It Spurl | Add social bookmarking links |
| ### | This signifies the end of your release. |